The pristine coastline is synonymous with beauty. Nearby rubber and palm plantations dot the coastal region and most nearby inland areas. The major national Highway 4 runs north and south and mostly parallel to the coastline. Khao Lak is a thriving tourist destination for backpackers, up-scale tourists, adventure tourists and seasoned scuba enthusiasts. Local peoples are mostly Thai often with some Chinese ancestry. The diversity of ethnic groups and cultural influences within and surrounding Khao Lak makes this region rich in agricultural, fishing and dry good products. Tourism is Khao Lak's revenue generating entity, becoming Thailand's most popular jumping-off point for the world renowned Similan Islands.
Khao Lak was one of the areas of Thailand hardest hit by the tsunami resulting from the 2004 Indian Ocean earthquake. Many people died including many foreign tourists. The final death toll was over 4000, with local unofficial estimates topping 10,000 due to the lack of accurate censuses and the mere fact that the Burmese population was not recognized as residents. Most of the coastal landscape, i.e., beaches, resorts and vegetation, was completely stripped back by the power of the tsunami. Some replanting programmes have been initiated and a great deal has been accomplished in the rejuvenation of surrounding foliage.
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